10+ Record Labels for Rappers ACCEPTING Demo Submissions ... How Def Jam Lost Control of Hip Hop Watch on Bad Boy Records In 1993, Sean Combs founded the cult label Bad Boy Records. One of the label's most popular artists was The Notorious B.I.G. The label collaborated with Craig Mack, French Montana, Lil' Kim, Mase, 112, Machine Gun Kelly, The Lox, Total, Danity Kane, Elephant Man, Day 26 and many others.